WHERE IT ALL WENT WRONG

The most famous painting in the world
Behind the smile lies the curse.
Familiarity looses meaning, she is
An example of what art has become.
"What binds these glittery baubles?"
-The shift is all about money
A story is watched, unfolding
Seen with growing disgust.
It is the vast inflation
Effect, and intanglement.
The Curse and the death of experience.


This curse has infected entirely
The contemporary demise of
Cutting edge work.
From new york or the desert of
Writing about art.
A long time ago, Florence the
Great centre of art and patronage
Destroyed.
Inclined to help?
Help with the salvage of the after
Confirmed that art is more than life
There is no choice but to watch
The curse and the death of indifference


These rise and rise of the contemporary
Unregulated markets
Feeding bullish collectors
The army of auctioneers
Museum culture is dwarfed
Global brands and a branch of the louvre
Decades of Harking back
Strapped to a bed in an air conditioned suite.
The Independent artistic cause

Cultural extension of the arms race
"Welcome to the US madam"
Created new expectations about art
The gallery is jammed
The month of display,
over one million americans filed past
Artwork to icon
Living in europe
Change the way art was seen
One screen, the picture itself

They did not come to look, but see
Facsimilie in america
A great renaissance artist
Other extraordinary portraits of the period
Memorable calm intensity
500 years after, famous portrait mad
Now treated as a photo in a magazine
Quickly scanned then discarded
Why don't they send the copy

A nightmare of the future of art
Passive art imbibers
Glimpse into the future
The orgy of consumption

2.

Art radio, cultural roundup
The centre of the art world
Cetain terror, over scale
Concrete and dreamlike
Confront a reality
Influential, very excited
Survivors of Abstract Expressionism
New art critic
Exciting/Confusing
Greatest Artist who introduced me to this world
Art - what am I doing here?
Broke form and content boundaries
American energy

None reacted to mass culture more intelligent
A new kind of history painting
Retroactive soace technology
Fixated on media subjects
Idea of orginal genius
Image glut
Simple media device
There was that feeling to secrete a culture of vitality
In just a few years, art as commdity
rather than art as art
Still painting at seventy five
Early training
Speed and amplitude
Finger on the pulse
Friends for forty years

Dig, dig, digs
Extreme judgement
"That could be him!"
Step there
New ghostly style
"No!"
collecting art exclusively for profit
Investments
"No!"
Bills paid, buying art
4,000 works, big names
Conceptual minimal work
Not widely accepted
We bought it because we liked it
We were able to afford what we bought
Now we can't - that's ok, that's progress

Direct from studios
Prototype, collection as assets
Shrewd expansion
created funds bought alot of pictures
This one, three sales or nothing
Totally broke
Some more paint
I sold them
1-2,000 on average
Museum of art
Shrewd move, instantly increasing its value
Contemporary art department wanted
Something 36 times
part of the game

In the game between museum and collector
Ownership is involvement
Exciting, involved, make money for you
Art, different kind of a high
50 works through sotherby's
An investment
I suppose
Shameless self-promoter
A question of money
Art is a fine, toney thing
Then they bid wildly,
hard cold money
Artists suspicious
Really pissed off

Angry artist
Stop mocking them
American contemporary art
born as a commodity"
"Perhaps the death"
Sold, £85,000 dollars
They were idiots
His work was going for a price
Ripped off by the auction
I've been working my arse off for you to make that profit
You buy the next one
Has any artist got anything from a resale?
After the sale, they fought for royalties

Royalty bill, opposed by dealers and auction houses
Shifted emphasis from aesthetics to money
A piece of the action
Contemporary art and money
Galleries out, yuppies in
The imperialism of the market

3.

Blind, its not where it was
Decade of excess
Flooded with expensive pictures
UNREGULATED market
pure investment
prices went sky high
Not critical perspective#
Auctioneers arbitters of taste
12.5 BILLIONS WORTH
prices have a cultural function
To strike you blind
So you can't make you're
own judgement
"There is no better painting"
Please society, charm.
In my opinion
Having money does not make it true
Book of art history chequebooks?
Choices for everyone else
Into the museum
Squeeze museums

More trustee power
Appointed because of wealth
People on list, just given money
Wonderful kind of comedy
Vanity circulating around the museum
Relies on plutocratic whims
One rich collectors
Hedge fund billionnaire
Emblem and so forth

Sensation of amazement
Inert, inedible
A comedy, a tacky comedy
Joke of brand for king
clever marketing
Gratify patron
Museums are strapped for cash
Return as often as you can to find
The beauty that can only be found

Prospect of museums, national gallery
Anything important - hedge fund fellow
Nobody mentions museums in today's market
Everyone gets their chance, moment in history
The last generation
To spend time without thinking of cost
Hunger for the correct experience
Looking for meaning
More to life than the everyday
Price has become function -
To get more expensive
Birth and development
Strangers with whom one could converse
Experience has changed
Mass media, spectacle and the cult of the celebrity masterpiece

Increase in numbers, looses the eye and the mind
Young curator, what was to be lost
And oppurtunity
More aristocratic than a movie theatre?
Why?
I am going to change all that
Museum contempt
Public relations
Advertising, late openings
Corporation paying for shows
Clients and VIP showings
Bitter criticism

Standard practice
A nihilist of the art museum business
NEW director
The right credentials
Training in art and economics
Royal academy as brand
Shows for underwriting
Franchising and pioneering the global brand
Success and failure
Power and importance of brands that represent quality
Quality cultural objects
Branding stategies
Necessary part of the evolution of the institution
Obligation to be populist
Transforms the museum into a commercial model

Western art and culture
Franchised names to the venture of the desert louvre
Shut up shop
Lend the mona lisa on a world tour
Truly transcendental
We have no right to use them as a commodity
Responsibilty for the work of art. It cannot fight for itself

Meaning can change
Art as spectacle is disconnected from context
Looses meaning.


4.

Still a few hours until closing time
The thing itself
Too often reproduced
The corpse, watched with adoration
Wealthy art tourists
CEOs feeding frenzy
Buzzing and crawling around
Products of a new system
The worker bees who became famous and rich
Client can make and informed decision

I think we can sell this
The new modernism
We present to the world
Big diamonds and large homes
I bought
I got
I discovered
It's kind of fun
The act in the circus of events
Contemporary dealing stock
Started with one
Keeping up with things
Spend all my life with bankers
Seeing and buying
Its the same as the for or five dresses
Hunger for new art
aRT PRODUCED, PRODUCTION INCREASED

To give everyone
embrace mass production
Dull celebrity businessmen
Printing dollar bills
Dominance creates multiple global brands
Feeding the hungry machine
Star artists, dominate
Expensive, promoted
Balloned art
800 warhols
All the famous celebrities
Huge supply permits promtion
Some of the stuff isn't trendy
Not worth anyone's while
A love affair becomes an investment
Money talking
All-consuming market
Promotional material
It's perfect.
A plague of art advisers
an army of collectors
Good early paintings
An exercise in picture making
1744
Buyers push up prices
More expensive / more people
As much, a healthy market

Privately it is a way of controlling it
Art associated with money
Not just always but now it is the bottom line
So much money and so little ability
So much of art has become a gruddy game
Bad but useful
Art like this
"Modern contemporary art"
Warhol - visionary
Every door for every artist
Stupid person, he had nothing to say
Stupid, dry repititious work
The more you see things the more they stick to you
Richard Prince - Significant
Own ideas, different types
Weak jokes
Photo transcription
Why does one not see it
The meanings are so real
A effect, the influence

Private collecting buys imortality

The world is going to win
Tightly tied
Something is lost
The painting left the louvre,
but its meaning stayed behind

5.

Inventive and iconoclastic in death
Suggests the death of something about art
Every formal choice came from the meaning
Dense from the meaning
No vacuum, or price
Born of experience not market
"Criticises decadence?"
Decadence copied
Fixation, Obedience and noize and wow! and flutter
Pleasnt dreams from art radio

Coherant senstations
Killed by market culture
Two million two
Sold, thank you very much indeed
Art market
changed art and purpose
The flood that threatened
Turned and roared

The deluge, stripped of everything
but its market value
If we can't have art that tells us
about the world we live in
Is it worth having?
What good is art?
Answer
or die